What do the owners of an online video business, an offline business, a freelance video professional and a video entrepreneur all have in common with YOU? You ALL want to make the most money possible! What’s the best way to earn money through YouTube videos? Quite simply – by getting more views on your YouTube videos!
Most people will tell you the best technique to achieve this popularity is by making a “viral video” However, this is really far from the truth. Your goal is to create a video that consistently gets and maintains a high number of views. You need to avoid becoming a “one-hit-wonder!” By following these 9 tips and our 7 Powerful Secrets That Drive Video Marketing, you will ensure that you video is seen and shared over and over, thereby reinforcing your brand and ultimately earning thousands of views across all of your videos as a whole, rather than just one. [Focusing on one hit wonder videos is a topic for a different story]:
9. Pay for Views Using AdWords
If your advertising plan includes paying for views on your youtube videos, then using AdWords is the most highly recommended way to do it. It is the only way that Google and YouTube will actually approve a pay-for-view structure. Why do you think that is? Because these mega-companies end up making more money in the end. By using this method, you have a choice of making your video appear in the search results before competing videos. Your video will also show up more often in search results, as well as appear in the sidebar as part of the ‘related videos’ section. All of these impressions force people to see it more frequently and make them more likely to click on it. Keep in mind, this requires you to have a very good understanding of Google Adwords, you could very quickly rack up a bill if you don’t calculate your advertisements accordingly.
8. Sharing Your Videos on Social Media Websites
Another great technique to get more views on your youtube videos is to share your video on other social media platforms, i.e., Facebook, Google+, Pinterest and Twitter. While this may seem obvious, it’s a very simple and highly effective strategy that many video entrepreneurs and video makers forget. When you share your video on social media, be sure to include a message that instructs your audience to share it with everyone who they think would enjoy it. These additional shares will allow you to reach even more people.
Beyond the viral nature of getting your social network to “like, comment and share” your video content, there’s a technical side, too. Search engines, like Google and YouTube, are able to process each act of engagement with your content; collectively these are called “social signals” and they’re important because they essentially demonstrate that your content is important, engaging or worth sharing. If you want to rank your videos higher in Google Search and YouTube, you will need a healthy mix of backlinks and social signals pointing to your video content.
7. Use Appropriate Video Tags
Using tags when uploading your videos is another great way to get more views. By tagging specific people or places in your description, you are giving your viewers and additional way that they can identify with your specific video vs a competitor’s. A few tagging tips to remember:
- Use your city name or state, county or town name when shooting local videos. This will help to ensure your video will appear along with other videos that are about your city or specific area.
- Use popular keywords when tagging to make sure the video shows up in search results.
- Use names of other popular YouTube channels that are related to the content of your video. This will help it show up in the related videos of those popular channels.
6. Get More Subscribers
Get more people to subscribe to your YouTube channel – organic subscribers, and here’s a video from YouTube about why subscribers are key to your overall video strategy:
Your subscribers will be notified instantly every time you upload a video, and you automatically get all these views. Imagine, if you have 15,000 subscribers, that’s 15,000 views that are more or less guaranteed. Again, make sure that your subscribers are organic and are not bought from click farms. Fake subscribers can not only hurt your ranking, but could get you banned… yikes!
5. Collaborate with Other Channels
This is an easy one! Find other YouTube channels that are related to your industry, business, or niche, and invite them to appear in your videos. In return, you can appear on theirs and cross-promote on each other’s channels. This way you both get more subscribers and more views.
4. Use Annotations to Point to Your Other Videos
YouTube has a unique feature that allows you to add annotations to your videos. Annotations are important because they can drive viewers to more content, increase community actions on your videos and attract new subscribers. This is an effective tool as people would typically only watch a video until the end if they really enjoyed what they’re watching. Now, to keep them on their toes, you can throw in a thumbnail of your other videos and add an annotation so they can click, go right on, and watch your other videos, resulting in more views. If you’re going to use this technique, however, make sure that you don’t “block” or annoy your audience… You know what I’m talking about.
3. Use Attractive Thumbnails
It is a good idea to design an attractive thumbnail for your video, something that will grab attention and also give the viewer the information they need. Use bright colors for this, and maybe add a term that describes your video content so anyone in search of related videos will click. Also, be sure not to use misleading thumbnails like a girl in a bikini – “the top Vines of 2015” – unless that’s what the content is. This can actually hurt you instead. People who click on a misleading thumbnail will quickly realize your video has nothing to do with the graphic that interested them and will click off and leave your video. This will actually result in a low retention rate and low ratings which lowers your video ranking and less people will see your videos on the homepage.
2. Using Popular Keywords as Titles
Create your video around a popular keyword, and use this keyword in your title. Doing so will ensure your video shows up the most frequently when anyone is searching for these keywords on Google or YouTube. Popular keywords are being searched thousands of times a month, and when your video contains any of them, you can potentially get those thousands of views every month.
1. Get a High Ranking for Those Keywords
The #1 technique to get more views is to get a high ranking for these popular keywords. This is critical to your success! There will be a countless number of videos created around your keywords, and your video absolutely needs to appear higher in the search results so people will click on your video.
By following these 9 strategies for getting more video views, you will not only see an increase in your YouTube video views, but you’ll get more channel subscribers and thumbs up and comments, too, and be well on your way to increasing your video related business! Combine this with different ways to monetize your YouTube channel, and you’re in business.
Go get ’em.