When YouTube was launched back in 2005, it was just a mere video-sharing platform headquartered in a small city of San Bruno, California, the United States. Almost a decade and a half later, the sensation of video sharing has influenced even platforms that were initially meant to help people meet friends or share photos.
Today, using mobile phones and computers, we can easily record, upload, and share videos on most digital platforms including Facebook, Instagram, Twitter, and Snapchat. And this is good news for brands.
In this era, brands that do not optimize the use of video content as part of their social media strategy, are missing out big. In fact, according to Animoto, 76.5% of brands and marketers report getting real results with video content marketing.
So how do you share video storytelling as part of your social media marketing strategy? The following are proven tips to help you get started:
Create Animated Stories
Experiment with your video content by using animation to share your story. In this approach, you can opt to hire the services of a video production firm that specializes in the creation of animation.
Alternatively, you can use a bunch of online tools available to help you create animated videos such as MakeWebVideo, Powtoon, GoAnimate, among others.
Tell Personal Stories
Your video content should contain personal stories related to your real-life experiences, success or failure. People are more attracted to videos with content that are more personal and that they can easily relate to on a personal level. Using videos to narrate personal stories will help you, as an online marketer, to identify well with your target market.
This will build their trust in your brand as well as enhance engagement. When you engage with your followers, it is easier for you to understand their needs and expectations. You also gather in-depth valuable insights concerning your audience. The information you gather can help you better the quality of your products or services.
Show Viewers How to do Something
One of the things that people look for when visiting your social sites is to learn more about your brand. You can provide them with useful video tutorials to help them learn as well inform them about something new in the market.
“How to” video tutorials work for most marketers as these types of tutorials aimed at teaching your followers on something new and unique.
By doing this, you will keep your audience captivated and always anticipate your next video as they are sure to get more informed as well as a new set of skills. It will also keep the conversation about your brand going on because, chances are, your followers will share your videos to their friends and eventually even to people who are offline.
Post Stories From Your Customers
Another excellent way of creating mind-blowing content is by posting stories from your customers’ point of view; these are called reviews. Reviews let your customers narrate their stories and experiences after they have used the services of your brand.
You can create a video content of your customers narrating their stories and then publish it on your social networks. This will help you build and strengthen the personal bond between your company, clients, as well as potential customers.
Take Viewers Behind the Scenes
It’s only natural for people to be curious about the process of making something. For instance, if you are in the manufacturing industry, you can make a simple video showing how a particular product is processed. This will surely attract your viewers and keep them fixated to the very end.
In the end, you will increase the engagement rate through likes, comments, and your followers will likely be sharing your video content.
Set up interviews with industry leaders, experts, analytics, influencers, and perhaps customers who have had an experience your product and service. Before the interview, give your followers a hint of what the interview will be about, then proceed to highlight the guest speaker as well as what to expect from the interview. This will arouse the curiosity of your viewers and keep them in anticipation.
As opposed to what most people think, you don’t have to spend huge chunks of money to come up with video content that will feature an invited guest. All you need to do is prepare a nice set of engaging questions, an honest and knowledgeable guest, and you are good to go.
In conclusion, as alluded to earlier, with the widespread use of video content in digital platforms as part of social media marketing strategy, there is a need for brands to keep up with the pace if they are to increase their sales. Posting the right video content to the appropriate audience will greatly boost your social media marketing (SMM) strategy and give you a competitive edge over your rivals.
Marquis is a writer, social media manager, and SEO content marketer. She currently lives on the coast of Ecuador, working remotely as a freelancer. Her primary focus is on building online visibility of new, up and coming brand, particularly brands that promote health and wellness. She lives a nomadic lifestyle, though is originally from California.