Development

The 7 Powerful Secrets That Drive Video Marketing

Video Marketing Tips and Secrets
Written by L. Scott Harrell

Whether you’re trying to promote videos for your business, a company you work for, or are simply a freelance video marketing professional, it is extremely important to promote the videos you share online in order to make sure the maximum number of people see it. A lot of video entrepreneurs out there today make money through their video ventures, and it is not by accident that their videos go viral overnight.

The following are a few video marketing tips to ensure your videos gain more views, likes and comments for free:

Create A Vibrant Presence On A Video Portal Or Social Media Platform

When you create an online profile, make sure it is interesting, professional, and informative. Having a proper online profile is paramount, and it is even better to maintain one across various platforms. The most popular video portal today is YouTube, though Facebook appears to be catching up very quickly. You can create a channel, share your videos, get feedback through comments and even make money on YouTube. You can also upload videos through dozens of other popular video hosting services like Blip.tv, Vimeo, Metacafe, LiveLeak, Flickr and, soon, Twitter.

Use SEO Friendly Title And Description

When uploading a video, make sure the title and description of your video is optimized and SEO friendly so that your videos show higher up in search engines like YouTube and Google. Keywords are the phrases that your target market would search the most and this would lead them directly to your video, getting you more views from the right audience.

How Do I Get My Videos to Rank Higher on Google? The 9 Secrets of Video SEO

Embed The Video Directly Onto Your Website Or Blog

If you already have a website or a blog page that has a user following, you should be embedding the video directly there via a native video player and taking advantage of your traffic to amplify your video marketing. Alternatively, you can upload your video to YouTube and use their embed code so that your customers can watch the video directly on your blog or webpage but use YouTube’s bandwidth and server resources.

Go For Native Uploads Rather Than Cross Channel Linking

While it is always a great idea to promote your videos through other platforms, it is always better to directly upload the video rather than linking “cross channel”, because native videos get more views, likes, comments and garner more engagement from your audience and users of a specific social network. On platforms that allow you to directly upload a video, always go for a native upload to improve your overall video marketing.

Add Video Tags for Maximum Effect

Adding tags to your video is also a great way to maximize viewership. More people will find their way to your videos, especially if you tag popular terms or brands that feature in them.

Video Marketing 101: Use A Call To Action In Your Videos

Use a call to action for asking your audience to LIKE, SHARE, COMMENT, and RATE your videos at the end of the video! It helps encourage more activity. One of the most fundamental tenets of marketing, not just video marketing, requires that you ask your customer, client, prospect, etc. to do something after seeing and advertisement or they won’t do anything at all. When your viewers like, share, or comment on the video, it shows up on more newsfeeds and gets more views.

Video Promotion Begins At Home

When you initially upload your video, be sure to share it among your immediate circle or friends, family, followers, and fans. As I’ve said before, more likes get more views, and you need to build your likes quickly in the first few days it is online to make sure it is popular. Plus, people who already like you are more likely to share the video as well, which prompts others to watch it, too.

Following these seven simple video marketing tips will certainly set off your video business and get your company videos the exposure they need in order to be an effective part of your overall marketing strategy. Your video efforts should not go wasted, and a great video should not suffer because it has not been promoted properly. Make sure to do everything in your power to market your video venture, and get the most out of your campaign!

What sort of video marketing tips would you add? We’d love to hear your thoughts! Please leave them in the comments below.

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About the author

L. Scott Harrell

L. Scott Harrell is the Executive Editor of Vtrep.com. He is also a serial entrepreneur and top tier business development professional who speaks leadership, startups and digital media masterfully. Scott can be reached via email: editor@vtrep.com

Download Our Free
Video Marketing Guide!

"The 7 Secrets That Drive Video Marketing!"
Download It Now