Business Video Production Costs

What Businesses Should Know About the Costs of Producing Video

How Much does it Cost to Produce a Video?

If you’re looking to produce eye-catching pieces of content for your marketing, then video marketing is the way to go. One of the most significant benefits for creating videos is that they can both market your company to new consumers as well as positively affect internal affairs within the company. In this article, we’re going to discuss all of the things that you’re going to need to produce fantastic video content, including a breakdown of the cost to produce a video, as suggested by a video production company in Dallas.

Video production is the process of creating digital video instead of film, which would otherwise be called filmmaking. There are three phases of video creation: pre-production, production, and post-production.

Pre-Production vs. Post-Production

Pre-production deals with all the initial planning that takes place before you shoot. This includes aspects such as talent hiring and script writing. On the other-hand, post-production deals with the digital editing that wraps it all together in the end. Both pre and post-production are essential in making sure that your video communicates the right message.

Is Video Production Expensive?

Video production certainly doesn’t have to be expensive. Some of the most popular viral videos are done on a smart-phone. It all depends on your budget. But there are a variety of factors, like the editing and the script, that you should invest in to ensure that you’ll produce a quality video.

Video Production Experts

At first, video production can seem overwhelming. But, if you have the right people on your team, production will have the best chance of moving smoothly. The price range varies. You could hire a recent film grad for $25 an hour or a freelance video professional that has decades of experience for upwards of $250 an hour. It all just depends on your budget.


An experienced scriptwriter to develop a concept and a storyboard for your video can cost anywhere from $60 to $150.


Can’t find an employee to work in the video? You may want to hire an actor or a model. The talent could cost anywhere from $50 an hour to $500 per hour, or more.         


Renting camera equipment would be a great, cost-effective choice for your video. Depending on the quality of equipment, you can expect to spend anywhere from $25 an hour to $400 an hour.


Before buying your equipment, think about what types of shots you’ll need and what camera equipment can make it a reality. You will have to spend anywhere from $25 to $100 an hour. Don’t forget to budget for quality microphones! There are many experts who suggest that audio quality may be more important than the video! 


Your video crew may be small, but each member is essential. Typically, you’ll end up needing one to three people. Expect to pay $25 to $75 an hour for your technicians.


Typical editing runs anywhere from $60 to $175 an hour. If you’re using complex methods, like keyframe animation or 3D effects, expect to spend more. Also, you may want to purchase stock footage as well to supplement your video.

As shown above, many different aspects go into the perfect video. But, producing fantastic video marketing content can greatly improve your business’ marketing efforts and directly correlate to a boost in revenue!

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