Streaming 101: Quick Tips For New Content Creators

Watching content creators stream games can be extremely fun! Imagine seeing other people play games in a multitude of wacky and serious ways, and being able to interact with them as they do so! And when you learn about streamers earning thousands of dollars just by playing their favorite games, games streaming can really become quite an attractive (and profitable) hobby. Thing is, when you boot up the good’ol console and check what sorts of streaming equipment you might need, things can get a bit overwhelming. What exactly do you do next? Here are some tips for new streamers:

Build your brand from the ground up

If you’re serious in bringing your streaming attempt into the mainstream market, you should build a brand while you’re planning your content. Having a branding strategy prepared can help you not just decide what content and games to play, but how to present them in a way that lets you retain your personal identity. This can greatly help you set yourself apart from other streamers in the same genre, and most importantly from those that play the same games. Remember, a branding isn’t just about the logo. It has everything to do with how you want to present yourself to your audiences and sponsors, as well as in other media. Dr. Disrespect and Ninja are both business entities. Online personalities and loyalty are not created by luck.

  • See if you can find a niche very early on. When you become a “streamer,” you’re putting yourself inside an umbrella term for all sorts of streaming-based content creation. When you’re on the track of building your brand, find yourself a niche you’ll want to pursue for the long-term. You can play the games in cosplay, or even play games with different gimmicks. The more unique but consistent you are, the better.
  • Don’t forget to setup the necessary social media accounts as well, and your accounts in your streaming platforms. The easier you have these set up, the easier it is for you to be able to create your content and share them within these channels. Try to see whether you can setup live streaming via these platforms as well, so you don’t have to worry about getting these right in the long term.

Take time to carefully plan your content

Granted, you’re just starting and you may want to just have fun with what you’re doing. However, it can help you in the long run to start your streaming career very early on with a content calendar. Based on your branding strategy, a content calendar can help make sure you organize your content releases and streaming schedules while at the same time giving you leeway to do stuff at home, at school, or at work. This also helps you have a handy reference as to what content you may or may not have made streams about.

  • When you plan your content calendar, consider ensuring you have a layout set up for easy reference. Consider listing down what games to play, what content to specifically make out of your session, and other important details that will ensure things will go smoothly once you start working. Streaming is serious business, and it can be exhausting if you realize you have to do a retake of a session just because of minor mishaps. 
  • When you think of content to publish, try to stream games you know people can watch but isn’t in the market. Meeting this gap allows you to to immediately get yourself an audience, especially if that said game or content has a ton of fans or following. This might be tricky to do, but consider this while forming your content calendar.

Invest in the right equipment and resources for your career progression

When you start taking streaming seriously, you can’t just settle for making as much content with your current setup. Try to invest in improving your build – such as your slate of gadgets and devices, your recording gear, and even accessories you show to the audience. When you have the budget or when you start earning with your streaming gig, take the opportunity to get yourself the materials, equipment, and resources you need for you to make better and higher-quality streams.

  • See if you need to upgrade your computer’s specs or buy extra accessories and peripherals like controllers, monitors, and webcams in order to improve the quality of your streams. Remember, you don’t necessarily have to do this immediately. You can set these as a goal and slowly acquire these items as your channel and following grow.
  • Think about the kinds of multiplayer games you want to play as well. Aside from getting the right gear, try making sure your gear can actually be helpful when playing games you want to focus on during your streams. Buying a steering wheel component but not playing a racing game can be a waste of money.

Establish a network in the community to expand your reach

When you start your streaming career, try to get in touch with other popular streamers and local content creators to establish a network of contacts. This can greatly help you become more familiar with the streaming scene in your area, and can even help you reach out to other sponsors and other audiences. Making friends in your chosen streaming field also allows you to be in the loop for the latest trends and happenings that might be of use to you and your content.

  • Networking helps you advertise yourself in the industry through word of mouth. The more people get to know you, the more they’ll likely recognize your brand and what you do. This also helps you find potential sponsors and supporters that can greatly expose you to a wider audience. You can do these in parties, or even simple places like coffee shops and studios where you think some content creators also frequent.
  • Networking also helps you be in your industry for the long-term. The more people know you, the more likely you can get featured in their other streams as well. And getting in touch with sponsors and brands can get you much-needed discounts and exposure to the market that you’ll need. 

Streaming for Newbies: Keep on Evolving Your Play

With the above tips in mind, it’s important to remember that while game streaming can look fun on the outset, it’s not exactly the easiest thing to do. In fact, a lot of things go on behind the scenes just as much as post production. And the rather technical nature of streaming can be a bit intimidating for people who initially thought streaming games is just about “showing” how you play. However, given enough practice and investment, you’ll be able to grow your channel or audience-base to quite a sizable amount. And if you play your cards right, you may become the go-to person for your particular game or particular genre.

Do you have other tips for other content creators and streamers? Post them in the comments!

Ruben Roel

Ruben Roel is a Marketing Professional based out of Dallas, TX. He is the Executive Editor for Vtrep. Fluently speaks digital media, small business development, and search engine marketing. Ruben can be reached via email: editor@vtrep.com