Amplifying Business Impact: Video Marketing’s Surprising Advantages

Video marketing is a cool and powerful way for businesses to get people excited and interested in what they’re doing. When a business decides to use videos to show off what they can do, it’s not just about following a trend; it’s about choosing a way that can really grab people’s attention. Before we dive into the main topic, let’s touch on branding for a moment. Everything businesses do should aim to connect with people. Check out this video below from The Future where James talks about branding:

Although branding isn’t the main point here, what’s important is how we talk to the audience, and video marketing is a great way to do that. Before making scripts and videos, it’s important to know who will be watching them.

Video marketing is a good way to easily share messages, boost your online presence, and keep people coming back for more, it also has some surprise perks that can help a business grow and connect with more people. Here are three cool ways video marketing can help businesses reach out and engage people:

  1. Social Share Fest: Social media is the happening spot for businesses these days. To get noticed, businesses need to keep making new friends (followers). A cool part about video marketing is how it can catch a lot of people’s eyes and get shared around on social media. Unlike just reading words on a screen, videos tell a story in a fun and catchy way. If a video is funny, it can make people laugh, feel good, and want to share it with others. When a video gets shared a lot, it helps the business get noticed on big platforms like YouTube and Google.
  2. Website Welcome Mat: Your website’s main page, or landing page, is where you want to grab people’s attention. While having catchy phrases and calls to action is good, having a cool video is even better. Videos let visitors get your message without having to work hard for it. Imagine having a fun video play as soon as someone visits your page, sharing what you offer in a fun way, compared to making them read a lot of text. A fun video not only makes visiting your website enjoyable but also helps turn those visitors into customers.
  3. Telling Your Story: When people visit your website, they want to know what your business is all about. Instead of making them read a long ‘About Us’ page, a video can share your story in a fun and quick way. Videos show the friendly face of your business, making it easier for visitors to understand what you stand for and what you offer. In a fast-moving world, a catchy video can share your business story quickly and keep people interested.

Check out this other video from Jonah Berger’s STEPPS formula where he explains how to make videos that can go viral.

To wrap things up, video marketing is a treasure box filled with cool and surprising benefits. It helps create a buzz on social media, makes your website fun to visit, and shares your business story in a lively way. With a good plan, video marketing can help a business become more popular and successful, making it a key tool in today’s marketing world. So, if you’re looking to make a splash online, video marketing might just be the fun adventure you’re looking for!

Ruben Roel

Ruben Roel is a Marketing Professional based out of Dallas, TX. He is the Executive Editor for Vtrep. Fluently speaks digital media, small business development, and search engine marketing. Ruben can be reached via email: editor@vtrep.com



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