Development

Video Entrepreneur – Why You Should Start A Video Based Business Now

Become a Freelance Video Entrepreneur | Start a Video Business
Written by L. Scott Harrell

Become a Videographer, Freelance Video Creator or Editor – The Time Is NOW to Become a Video Entrepreneur

With hundreds of hours of video being uploaded to YouTube every single minute, video content is clearly not a passing fad.

Why is Video More Attractive than Plain Text for Online Content?

Beyond entertainment value, video content is the preferred way for online viewers to obtain consumer information, make purchasing decisions and learn more about absolutely anything that interests them because it is both easier to share and consume; videos can clearly communicate complex concepts or technical instruction in a manner that is often much more time consuming and difficult to accomplish with text.

And, according to Forrester Research, a minute of video is worth 1.8 Million Words!

Why is NOW the Time to Open a Video-based Business?

First, consider that a new survey published by the Custom Content Council indicated that content marketing budgets were going to dramatically rise to nearly $44 Billion, reflecting a substantial move away from traditional advertisement-based spending and that the appetite for video reins with 57% of respondents expecting to use more; higher than last year’s 54%.

Consider these statistics specific to video related content and online video advertising:

  • By next year video ad spending will increase from $1.97 billion to $5.71 billion.
  • 65% of U.S. marketers plan to increase their mobile ad budgets to account for video according to eMarketer.
  • 22% of U.S. small businesses plan to post a video in the next 12 months according to BIA/Kelsey.
  • 76% of marketers plan to increase their use of YouTube and video marketing according to Social Media Examiner.
  • By 2016, over 66% of the world’s mobile data traffic will be video according to Cisco.

Video content is coming of age as Internet access is becoming an indispensable public utility as necessary as electricity, water and telephone. While infrastructure scales up and technological advancements roll out, bandwidth and download speeds are making video content available for almost every connected consumer in the world.

We are on the cusp of a content revolution! Just as web design professionals, application developers, writers and graphics professionals have all seen a huge jump in demand for their services, video professionals are just coming into their own now, too.

The fact of the matter is that EVERYONE knows that they NEED video content in order to compete for the attention of online consumers, but very few have

  1. figured out how to actually create video content,
  2. the time or equipment required to plan, shoot and edit their own video content, or
  3. the confidence to get in front of the videocamera and “put themselves out there.”

That is why there will be a HUGE demand for entrepreneurs who can provide video-related services like:

  • Work in front of a camera, act as on screen talent or vlog (video blog).
  • Create explainer videos, animation sequences and video slideshows.
  • Film customer testimonial and product review videos.
  • Make how-to and product demonstration videos.
  • Develop branded content for specific social networks like Vine and Instagram.
  • Edit digital image content, color correct or create CGI effects for video.
  • Provide sound design and voice over services for video content.
  • Write video scripts and translated caption text.
  • Distribute, market and optimize videos for search engines, especially YouTube.
  • And so many other roles to fill!

You are only limited by your creativity and willingness to succeed.

What Is It Going to Take to Become a Video Entrepreneur?

First, like any other entrepreneur, you are going to have to have the zealous passion and a primal urge to pursue, with considerable initiative and potential risk, the opportunity to capitalize on the unprecedented business opportunities that digital video present right now; knowing full well that the rewards in doing so, could be great.

While you do not need to adopt the artistic mindset adopted by filmmakers, as a video entrepreneur will need to learn and practice the skills required to fill the market needs you have identified for which you have talent; for example, if you want to offer video special effects services, then you will need to master CGI and the tools used to create and apply these effects masterfully.

You are going to require equipment suitable for commercial work or the knowledge how to get professional results from the gear you already have available.

Did you know that over 11.8% of companies create video content in-house using smartphones or consumer grade cameras?

 

Finally, you will also need the ability to find and market to potential customers!

Video Entrepreneur Magazine has you covered!

Video Entrepreneur Magazine will position itself as the leading media publisher and community resource for creative professionals who are ready to capitalize on the unprecedented business opportunities digital video presents in 2014 and beyond.

Being created by, for, and about the most determined filmmakers and entrepreneurs in the video marketing profession, Vtrep aims to lead the conversation about the future of how we create, use and, most importantly, SELL video content services to those who need it most.

Video Entrepreneur Magazine offers a foundation for sharing innovative ideas, marketing know-how, ways to integrate filmmaking with entrepreneurship, and hard-won lessons from the bright lights of center stage and uncertainties of the pit. Vtrep.com is YOUR online community for commercial filmmakers, entrepreneurs, editors, talented performers and video gear professionals.

And for the aspiring filmmaker who needs to feed his insatiable passion for expensive cameras, lenses, rigging, lights, software and everything else you think you cannot live without: Vtrep.com is an all access backstage pass to the inner-workings of what it takes not to starve to death in pursuit of your art.

Vtrep - Video Entrepreneur Magazine LogoVtrep.com is Video Entrepreneur.

 

About the author

L. Scott Harrell

L. Scott Harrell is the Executive Editor of Vtrep.com. He is also a serial entrepreneur and top tier business development professional who speaks leadership, startups and digital media masterfully. Scott can be reached via email: editor@vtrep.com

  • Definitely excited to be a part of the growth of video as a prime source of content creation. Our clients are jumping on board and we’re creating aerial videos for businesses in tourism, real estate and more that are identifying the value and impact that video brings to their marketing efforts. Unfortunately the FAA is trying to put a big dent in any commercial use of aerial technologies in the U.S., but we’re going to keep pushing to make this great medium accessible to the smaller businesses that can’t afford traditional aerial video and photography services. Looking forward to what Vtrep brings to the mix!

  • Brian A

    While I agree on-line video is exploding, there may be a little more to creating good content than what meets the eye. The Story!